Best Practice Case Studies
TDI examined three case studies with a view to identifying ‘learnings’ that may be appropriate for PEI. The case studies were:
- Newfoundland – Organisation: Private-Public Collaboration
- Wild Atlantic Way (Ireland) – Product Development Initiative of Scale
- Switzerland – Integrated Information and Communications
Organisation: Public/Private Collaboration
Newfoundland & Labrador
In 2008 the Tourism Industry wanted to create awareness within the Province of NL and outside that Newfoundland & Labrador is a leading tourism destination.
Tourism is the fastest growing economic sector in the world and the largest export earner. In Newfoundland and Labrador it is one of the province’s greatest economic drivers worth an estimated $800 million annually. From 2003-2007 non-resident visitations increased by 15% and generated approximately $357 million (2007) in annual provincial revenue. The resident market is also a substantial component of NL’s tourism industry representing over 55% of total tourism spending in the province (2007). As a whole, the industry contributes almost $790 million (2007) to NL economy each year, supports 12,730 direct jobs in tourism, and generates significant economic and cultural spinoff.
Beyond the economic benefits, tourism helps preserve and protect NL natural heritage, culture, and history. And it gives life to a range of facilities and events that play an important role in the regeneration of communities for both residents and tourists alike.
It’s also an industry with huge untapped potential.
Product Development Initiative of Scale
Wild Atlantic Way, Ireland
Tourism is a critical component of the economic health of the West of Ireland with the accommodation and hospitality sectors a key driver of employment. Indirectly, tourism supports key service sectors including retail, transport and food producers. It is also a sector that delivers substantial social and community benefits, particularly given the fact that most tourism businesses are micro-enterprises that are embedded in local communities. International tourism to the West of Ireland declined significantly in both visitor numbers and share of holiday visits to Ireland in the period 2007 -2010. This was further compounded by the challenging economic climate in Ireland since 2008.
In order to arrest and reverse this decline, overseas growth in tourism is required. In an attempt to achieve this, Fáilte Ireland has developed the Wild Atlantic Way as a tourism initiative of scale and singularity which will play a pivotal role in the delivery of Fáilte Ireland’s overall strategic objectives of generating incremental international tourist revenues and job creation.
This Operational Programme sets out the goals and objectives for the Wild Atlantic Way for the period 2015-2019 and the actions that will be taken in order to deliver on them.
Integrated Information and Communications
Switzerland is popular and well organised cycling and walking destination. The scenery and accessibility for the major population centres of Europe are likely to play a strong role in this. However the provision of high quality information enables many to find all they need to know to plan their trip.
The first place many one would come to is www.myswitzerland.com, the main visitor portal for the country. This includes information on all leisure activities, for example under ‘Hiking’ visitors are presented with all trails available (498) . These can then be sorted and refined by a variety of measures such as sliding filters for time (up to 2hrs to more than 6hrs) or difficulty (from easy to difficult). Filters can also be applied for the ‘32 most enjoyable hikes’ or ‘seasonal hiking’, or ‘family friendly hikes’ or a combination of these. Also provided on the page for each walk is information about the destination including events, accommodation – which can be booked through that page, and public transport including rail timetables. www.wanderland.ch is the official site for all national and local hiking and cycling routes in Switzerland. There are now over 34,000km of SwitzerlandMobility routes.