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Focus Group Discussions Topics

by / Comments Off on Focus Group Discussions Topics / 122 View / June 3, 2016

These are the main focus group discussions topics that will be covered by TDI during the focus group meetings.

Topic 1:
Leadership, Vision, and Defined Growth through Partnerships and Collaboration

  • Vision and leadership
  • Partnerships and collaboration
  • Stable and predictable funding for marketing and product development
  • Tourism organisation development (Federal, Provincial, Regional)

We will spend approximately 20 minutes on these items

Topic 2:
Authentic Visitor Experiences that Support Demand Generators

  • Immersive and experimental product development
  • Product development challenges
  • Visitor services, facilities and amenities
  • Training and productivity planning
  • Information and communications technologies

We will spend approximately 20 minutes on these items

Topic 3:
Access and the Removal of Barriers to Growth

  • Accessible and affordable air, sea and land transportation
  • Creating favourable tax and regulatory environment
  • Access to capital, investment and financing
  • Labour force development
  • Investigative research
  • Industry engagement

We will spend approximately 20 minutes on these items

Topic 4:
Focused Marketing by Industry

  • High potential markets and segments
  • Current market positioning of PEI
  • How can industry leverage/integrate Provinces brand equity into their marketing efforts?
  • Marketing priorities (for adoption in new strategy)

We will spend approximately 20 minutes on these items

Wrap up/Summary of priorities for actions

We will spend approximately 10 minutes on reviewing the priorities and actions from the discussion.