These are the main focus group discussions topics that will be covered by TDI during the focus group meetings.
Topic 1:
Leadership, Vision, and Defined Growth through Partnerships and Collaboration
- Vision and leadership
- Partnerships and collaboration
- Stable and predictable funding for marketing and product development
- Tourism organisation development (Federal, Provincial, Regional)
We will spend approximately 20 minutes on these items
Topic 2:
Authentic Visitor Experiences that Support Demand Generators
- Immersive and experimental product development
- Product development challenges
- Visitor services, facilities and amenities
- Training and productivity planning
- Information and communications technologies
We will spend approximately 20 minutes on these items
Topic 3:
Access and the Removal of Barriers to Growth
- Accessible and affordable air, sea and land transportation
- Creating favourable tax and regulatory environment
- Access to capital, investment and financing
- Labour force development
- Investigative research
- Industry engagement
We will spend approximately 20 minutes on these items
Topic 4:
Focused Marketing by Industry
- High potential markets and segments
- Current market positioning of PEI
- How can industry leverage/integrate Provinces brand equity into their marketing efforts?
- Marketing priorities (for adoption in new strategy)
We will spend approximately 20 minutes on these items
Wrap up/Summary of priorities for actions
We will spend approximately 10 minutes on reviewing the priorities and actions from the discussion.