TIAPEI Awarded TDI the contract for the Vision 2021 tourism strategy.
Tourism Development International
Tourism Development International (TDI) has extensive worldwide experience in the development of tourism strategies and has a particularly strong focus on product development and market positioning. We have assisted destinations in Western and Eastern Europe, the United States of America, the Middle East and Asia-Pacific. In addition we have prepared Tourism Product Development Handbooks for the European Travel Commission, and COMCEC (the Standing Committee for Economic and Commercial Cooperation of the Organization of Islamic Cooperation). TDI has a particular expertise and has undertaken significant assignments in activity tourism.
TDI Added Value Approach
Tourism Knowledge and Expertise
As tourism specialists, TDI has a detailed knowledge and understanding of tourism. The company has a long established track record in undertaking major consultancy and research assignments. In March 2014, TDI was commissioned by the European Travel Commission to undertake a Review of Tourism Strategy of Europe’s Main Competitors in Select Outbound Markets.
Tourism Product Development and Marketing
TDI’s tourism product development capability has been recognised by the World Tourism Organization (UNWTO). In 2010, the UNWTO and ETC commissioned TDI to prepare the Handbook on Tourism Product Development; and in 2013, COMCEC appointed TDI to prepare the study Tourism Product Development and Marketing Strategies in COMCEC Member Countries.
In many instances, TDI has also been hired to translate strategies into practice through detailed action plans. Examples include Ireland (Dublin and separate plans for two of its constituent counties i.e. Dun Laoghaire and South Dublin, the Munster Peaks, Ballyhoura Country in Ireland), the USA (separate plans for the eight regions of the State of South Carolina), Europe (Rural Tourism in Poland, Cultural and Heritage Tourism in Albania), the Middle East (Qatar Tourism Value Chain Plan) and Asia (Rural Tourism in Malaysia, Guizhou Province in China).
Tourism Research Capability
The assignment calls for proven experience in market research and specifically tourism research. TDI has a full-service market research capability which is used to bring an innovative market-led approach to and underpin strategic tourism development and marketing plans and other consultancy assignments. In addition to more conventional approach involving the use of secondary data, TDI’s use of primary research is aimed at bringing innovation and added value to our clients.
Strategic Tourism Planning Experience
As tourism specialists, TDI has built up an understanding of the dynamics and the critical factors required to achieve success in tourism. The company has formulated tourism strategies and destination plans at a County, Regional and National level. Evidence of successful delivery of similar projects is presented in section 3 of this proposal document.